London Interdisciplinary School
"The most radical new university to open in decades.” The Times
Opened in 2021, LIS (London Interdisciplinary School) is the world’s first and only completely interdisciplinary university with an entirely problem-based curriculum. LIS is the only place in the UK where students learn and deploy the knowledge and skills from across sciences, social sciences, arts and humanities to address the world’s most complex problems, like inequality, the future of AI, the climate crisis and many more. In doing so, undergraduates, postgraduates and professionals are able to build the breadth of capabilities needed for success in the complex and rapidly changing world of the 21st century.
The LIS team sought a strategic communications approach to raise its profile and position the university as a quality higher education choice for prospective students. Working closely with the CEO and Head of Marketing as well as senior faculty members, a new PR strategy, messaging framework and talking points were developed. This included leveraging LIS’s innovative point of view on the use of AI in higher education.
Coverage highlights:
“I had the pleasure of working with Andrew on a PR project for LIS, and his expertise truly made a significant impact on our campaign. Andrew's strategic thinking, media connections, and dedication to our project were outstanding. He not only helped us achieve our PR goals but also provided valuable insights that will continue to benefit our marketing efforts. Andrew's professionalism and commitment to delivering results are commendable, and I would highly recommend him for any PR or marketing endeavour.”
— Latika Pathela, Head of Marketing