Smithfield 150

London’s biggest birthday party

Inspired by the spirit of Bartholomew’s Fair, Smithfield 150 celebrated a major anniversary of the Victorian meat markets with a multi-arts festival to introduce new audiences to the future home of the Museum of London within Culture Mile. A collaboration between the Museum of London, Culture Mile and Smithfield Market Tenants Association, Smithfield 150 featured two performance stages, play zones, historic tours, carnival processions and a sausage dog parade. All for free. The marketing and communications campaign included strategically bought media, a newly commissioned advertising creative by Anyways and blanket media coverage.

Results:

  • 25,000 visitors

  • 23% visitors identified as BAME compared to 13% industry benchmark

  • 59% visitors reported being from social grades C to E compared to 48% industry benchmark

Smithfield 150 advert
Smithfield 150
Smithfield 150
Smithfield 150
Smithfield 150
Smithfield 150
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