Communications strategies for culture wars
Lately a number of my clients have asked for advice on how to respond to or prepare for "cultural wars" style issues. For anyone wondering about this too I highly recommend Celia Richardson's recent piece in the Guardian about the National Trust's approach.
If you don’t have time to read the whole thing, these two paragraphs sum up Celia’s advice:
"So how does an institution deal with all this? We’ve had to be open and direct about what’s behind untrue stories wherever possible. We’ve answered all media questions, and consistently sought corrections. We’ve been careful not to use major platforms for countering disinformation – no one travels to our Instagram to see rebuttals of culture-war stories. We’ve spoken to other institutions and charities about what’s happening. We don’t want this to be our job, but sometimes it is.
Most importantly, we have listened. Just because you’re being unfairly treated by some, it doesn’t mean everyone who disagrees with you is wrong, or is part of a conspiracy. People have every right to their opinions. Sometimes we are wrong and change our approach; sometimes we need to respectfully disagree."
My takeaways:
Transparency: Be open about the facts and address untrue stories head-on. Providing clear, factual responses to media inquiries and seeking corrections when necessary helps maintain credibility.
Platforms: Avoid using major social media platforms to counter disinformation directly. Understand where your audience goes for specific types of information and tailor your communication strategies accordingly. A strategic approach to social media is good advice in any circumstance.
Active Listening: Acknowledge the concerns and opinions of all stakeholders, even those who may seem opposed to your position. This can foster a more respectful and constructive dialogue.
Adaptability: Be willing to reassess and change your approach when necessary. Recognise that differing opinions are valid and that respectful disagreement is part of a healthy discourse.
