Navigating change: communicating effectively for success
Effective messaging during a period of change can make all the difference between a smooth transition and a rough journey. Here are some practical insights on how to craft the right message, avoid common pitfalls and utilise internal communications to guide your team through transformation.
Reflections on Chairing the ‘Shout Out’ Conference: Key Takeaways for Museum Marketing and PR
Yesterday, I had the pleasure of reconnecting with my roots in museum marketing and PR as I chaired Shout Out: Successful Marketing, PR and Social Media Strategies for the Museums Association. Here are my key reflections from the conference, along with some actionable insights.
My summer 2024 audiobook playlist
Here’s my handpicked work audiobook playlist for Summer 2024. These books have inspired me, and I’m confident they’ll provide you with valuable insights too.
PR lessons from the 2024 election
I never intended to write a post about the general election. But then I listened to the When It Hits the Fan 2024 election special and there was too much good advice not to write about it. And in many ways this isn’t a post about the election or even politics. It’s about what PR can learn from political communications, inspired by the latest episode of When It Hits the Fan, the BBC podcast about PR blunders.
Coach yourself to power up your marketing and PR team
In this follow-up to a previous post, I put on my coach hat to suggest some self-coaching questions to help you and your team become a strategic function rather than just a support team.
Boost your marketing and PR from a support team to a strategic function
How might you transform your marketing and PR team into the best, most strategic team you know you can be? Here’s a framework that might help.
Communications strategies for culture wars
Lately a number of my clients have asked for advice on how to respond to or prepare for "cultural wars" style issues. For anyone wondering about this too I highly recommend Celia Richardson's recent piece in the Guardian about the National Trust's approach.