PR lessons from the 2024 election

I never intended to write a post about the general election. But then I listened to the When It Hits the Fan 2024 election special and there was too much good advice not to write about it. And in many ways this isn’t a post about the election or even politics. It’s about what PR can learn from political communications, inspired by the latest episode of When It Hits the Fan, the BBC podcast about PR blunders.