Reflections on Chairing the ‘Shout Out’ Conference: Key Takeaways for Museum Marketing and PR
Yesterday, I had the pleasure of reconnecting with my roots in museum marketing and PR as I chaired Shout Out: Successful Marketing, PR and Social Media Strategies for the Museums Association. Here are my key reflections from the conference, along with some actionable insights.
Coach yourself to power up your marketing and PR team
In this follow-up to a previous post, I put on my coach hat to suggest some self-coaching questions to help you and your team become a strategic function rather than just a support team.
Boost your marketing and PR from a support team to a strategic function
How might you transform your marketing and PR team into the best, most strategic team you know you can be? Here’s a framework that might help.
Tech trends you need to know: part 1
I love IdeaCast, the weekly podcast from Harvard Business Review. And if like me you try to keep up with the tech and digital trends that affect your work you’ll want to listen to IdeaCast’s new Tech at Work series. Luckily I listened to the first two parts so you don’t have to.
Is your brand suffering an awareness issue?
Last week I wrote about five questions to kick start your marketing strategy. This week I continue along the same theme. Here I go into more depth about the marketing obstacles you might face and how to overcome them.
Five questions to kick start your marketing strategy
If you’re looking for inspiration for your next marketing strategy these five questions will help you prepare to design a strategy right for your organisation and its business needs.