X: should I stay or should I go?
Social Media Andrew Marcus Social Media Andrew Marcus

X: should I stay or should I go?

Since the US election in November clients have been asking my advice about withdrawing from X and other social media platforms. This question has of course been bubbling since Elon Musk bought Twitter in 2022 but seems to have come to the boil more recently.

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Reflections on Chairing the ‘Shout Out’ Conference: Key Takeaways for Museum Marketing and PR
Marketing, PR, Social Media, Conference Andrew Marcus Marketing, PR, Social Media, Conference Andrew Marcus

Reflections on Chairing the ‘Shout Out’ Conference: Key Takeaways for Museum Marketing and PR

Yesterday, I had the pleasure of reconnecting with my roots in museum marketing and PR as I chaired Shout Out: Successful Marketing, PR and Social Media Strategies for the Museums Association. Here are my key reflections from the conference, along with some actionable insights.

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